To illustrate his point, he explains how a dislike of nature can be transformed into a love of country sports - and that involves the consumption of a nearly endless variety of manufactured consumer goods. This experience, notes the D.H.C., will "unalterably" condition the reflexes of the babies so that they will develop an "instinctive hatred" of books and nature.Īccording to the D.H.C., such social conditioning ultimately maximizes economic consumption among the population. oversees a demonstration of "Neo-Pavlovian Conditioning." Nurses expose a group of babies to books and flowers and then add a violent explosion, alarm bells, shrieking sirens, and finally an electric shock. Here he lectures the new students on the importance of social conditioning as " moral education." continues his tour of the Centre in the Infant Nursery.
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